Fractional Commercial Leadership

Driving revenue growth through commercial leadership, sales transformation & executive coaching.

I help growth-focused and investor-backed businesses accelerate revenue performance, strengthen commercial capability, and build the leadership infrastructure required for sustainable scale.

Currently taking on a small number of new fractional and coaching engagements.

Sarah Slack
Sarah Slack
About Towles

20+ years of commercial leadership, now working fractionally.

I'm Sarah Slack, Managing Director of Towles Consultancy. Two decades in commercial leadership have taken me from building sales organisations from scratch to turning around functions that had stalled — always with the same focus: teams that perform, and growth that holds up under scrutiny.

These days that experience goes to work fractionally. Founders, boards, and investors bring me in at the point a business needs senior commercial leadership but isn't ready for — or doesn't want — a full-time hire, and I step into that gap directly.

The route there varies: sometimes it's growth, sometimes a transformation that's overdue, sometimes getting the business investment-ready. What stays constant is the standard — decisions grounded in experience, and outcomes you can actually measure.

Areas of expertise

Revenue Growth Strategy

Turning ambition into a repeatable plan for accelerating growth.

Commercial Transformation

Rebuilding commercial functions so they hold up under real pressure.

Sales Leadership & Effectiveness

Raising what a sales team is capable of, not just what it's doing.

Go-to-Market Execution

Turning strategy into a plan the business can actually run.

Leadership Development

Building leaders who can hold a room and hold a standard.

Negotiation & Influence

The judgement calls that decide how a deal really lands.

Organisational Performance

Aligning structure and accountability around what's needed now.

Executive Coaching

Raising the bar without knocking confidence.

What I offer

Three ways I work with businesses.

Engagements are shaped around whichever of these is most needed right now — often more than one, working together.

01 · COMMERCIAL LEADERSHIP

Commercial Leadership

Fractional commercial leadership for founders, boards, and investors — the same discipline behind two decades of enterprise account and boardroom leadership across global transformation, technology, and HR services businesses.

Book a call about Commercial Leadership →
02 · SALES TRANSFORMATION

Sales Transformation

Turning underperforming sales functions into scalable, well-run operations — proven building a retail sales division from scratch, with coaching frameworks, sales operations, and structured training built around how the business actually sells.

Book a call about Sales Transformation →
03 · EXECUTIVE COACHING

Executive Coaching

One-to-one coaching for senior leaders and individuals, alongside team coaching for organisations — delivered through Towles Consultancy since 2020 and grounded in a Henley-accredited coaching practice, raising the bar without knocking confidence.

Book a call about Executive Coaching →
How we work together

A straightforward path from conversation to engagement.

1

Introductory call

A short, no-obligation conversation to understand the challenge, the stage the business is at, and whether there's a fit.

2

Scoped engagement

A clear brief covering focus, cadence, and outcomes — structured as a fractional day-rate or retainer, sized to what the business actually needs.

3

Delivery & cadence

Regular working rhythm with the leadership team or board, adjusted as priorities shift, with progress reviewed against agreed outcomes.

Track record

Built and led commercial functions across corporate and start-up environments.

20+Years in commercial leadership
6Years running Towles Consultancy
3Years as CRO & Board Member
2Henley Business School qualifications
2020 — Present

Managing Director, Towles Consultancy

Performance coaching and sales consulting for SMEs and corporates across SaaS and technology, alongside fractional commercial leadership work.

2023 — Present

Board Member

Moved from Chief Revenue Officer to the board of an AI-driven people-performance platform.

2023 — 2026

Management Consultant / Sales Enablement Director

Partnered with senior leadership to build a retail sales division from the ground up, including coaching frameworks and sales operations.

2020 — 2023

Commercial Director

Senior leadership team member driving commercial growth across a global leadership development and organisational transformation business.

2013 — 2019

Head of Sales, Major & Managed Services

Led strategic account directors responsible for growth and retention across the organisation's largest enterprise customers.

Enterprise relationships built and led across a 20-year career

FTSE 100 and global enterprise organisations across financial services, retail, logistics, broadcasting, and the public sector.

What people say

Feedback from clients and colleagues.

“Working with Sarah over the last three years has been one of the most valuable investments I've made in myself and my career.”
Sally Barker
Fractional Sales & Revenue Leader · coaching client
“She brings a special balance of insight, experience and creativity to any and every situation. She is the epitome of professionalism.”
John Cronin
CEO, Subio
“Sarah helped develop my management skills, and both inspired and mentored me throughout my time working for her. She is a truly exceptional individual — focused and driven.”
Daniel Stoute
Digital & Cloud Services Leader
“Sarah thrives on positivity, always seeking the best possible outcome — an infectious, caring and energetic leader.”
Anne-Marie Halliwell
People, Data & Insight Leader
Credentials

Grounded in formal executive education, not just experience.

The Board Directors Programme

Henley Business School — Executive Education

Professional Certificate in Executive Coaching

Henley Business School

BA (Hons) Business Studies

University of Derby